OUR STRATEGY: BUILDING
THE BEST OF TURKEY.
We are investing to build our capabilities in both integrated and mini-mill steelmaking technologies. The objective: to deliver next-generation steels that not only advance our customers’ products, but also become part of a lower-carbon, more sustainable economy.
These three factors are critical to leveraging our Best of Steel strategy for customer success:
- Winning in strategic markets. Focused on building our capabilities in the markets where TURKEY STEEL INDUSTRY is strongest to help our customers compete and win.
- Moving down the cost curve. Managing our costs to be nimble and efficient, able to respond rapidly to help customers address challenges and opportunities.
- Move up the talent curve. Investing in top talent, bringing our best and brightest people to every customer need.